The latest cover of Indianapolis Monthly features a female standing behind a reel mower. The magazine features articles on green builders, food markets, places to recycle, and hybrid cars . It seems that every major publication in the nation has had at least one issue about the new “green entrepreneurs.” Advertisements are even sprinkling in green themes. I think it’s great that the public has started to think about the planet at large. However, “green thinking” was popular in the 1970′s. Is it real this time, or just another trend?
I believe that we don’t really have a choice this time. Last time, we just ignored the problem and went back to demanding an ever increasing amount of oil. However, I believe that prospect is out of the window. Experts debate about peak oil, but either way you go it is hard to imagine a significant jump in oil production. India and China have started demanding more oil, leaving less for us. Oil exporting countries are also using more of their own and exporting less. So the renewable energy revolution will have to be real.
How does Indianapolis Monthly fare for representing a true green revolution? For one, the championing of hybrid cars seems a bit unrealistic right now. It can take as much pollution and energy to build a hybrid as it saves over its life. Then there is the issue of disposing the massive batteries. Manufacturing them might get better over time, but hybrids might never cause a significant reduction in the emission of fossil fuels. Thankfully, the other 3 topics seem to fare better. So, is it a case of “3 out of 4″ ain’t bad? Or are people really just going to focus on building more cars that don’t seem to solve many problems?